Print distribution works
  • We asked LJ Research Ltd. to carry out research into the effectiveness of print distribution using the survey they run across the in 3 major cities of Glasgow, Edinburgh and Stirling in August 2017. They found that 55% of all visitors accessed at least one source of printed information whilst in the destination.
  • Print remains an important part of any marketing mix. This is shown by the fact that exclusively online retailers such as asos and net-a-porter produce print to target their customers.
  • We are a member of the ‘International association of visitor information providers’. Their existence and research also reinforces the importance attractions across the world put on print being an essential part of their marketing mix. Recent surveys show that Leaflets and Brochures are the No. 1  influencer whilst in destination and also here are 10 reasons why Leaflet distribution works.  Find more information here IAVIP.
  • In March 2016 the retailer Waitrose reported that printg gave them the most effective ROI of all of their advertising channels - http://www.campaignlive.co.uk/article/waitrose-print-effective-advertising-channel/1385601
  • Print doesn’t have a delete button. With organic reach from social media dropping to 4% and the huge rise pf ad-blockers it’s reassuring that your message can continue to be advertised 24/7 in the outlets your potential customers frequent.
  • Print is self-selective and is a one-click shop.
  • Print is credible, adds personality and can be used as a souvenir.

But don't take our word for it!

  • 'For over 20 years, Direct Distribution have delivered on our campaigns. I would recommend them for any form of poster and leaflet marketing.'- Glasgow Museums
  • ‘41% of audiences use the brochure to find out about our events’ - Tron Theatre
  • ‘We see our leaflet and its distribution as an important element in our tourism marketing activity. It’s key to attracting visitors, promoting our brand and showing the diversity of the organization. Direct Distribution are very responsive, easy to work with, great service. - National Trust for Scotland
  • ‘Print plays a major part in our mix. We will continue to produce and display print - particularly in other arts venues, as we know this is a surefire way of targeting other arts attenders’ - RSNO
  • ‘There is a genuine sense that Direct Distribution want to achieve full customer satisfaction’ - Tramway, Glasgow
  • ‘Direc Distribution have provided us with an excellent service helping us market our museum and events. They are friendly and responsive. They are also really flexible and can tailor campaigns to suit our requirements’. - Culture and Leisure Dundee
Don't just take our word for it

‘We see our leaflet and its distribution as an important elements in our tourism marketing activity. It’s key to attracting visitors, promoting our brand and showing the diversity of the organization. Direct Distribution are very responsive, easy to work with, great service. - National Trust for Scotland